Product Overview

What is Email Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

Advantages of Email - Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most. Here are some email marketing campaign tips to get started.

The Benefits of Email Marketing - From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business. Email marketing will help fulfill 3 key objectives:

1. Conversions (selling your products and services) - Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales. Other email marketing techniques known to increase conversion rates include:

Emailing a discount or special offer (birthday/anniversary emails, welcome emails, reengagement emails)
Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)

2. Brand awareness - What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications. Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message. One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost (compared to other marketing channels).

3. Customer loyalty - Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. It’s a powerful tool for building a community, as discussed at length in our guide to building relationships with email. You can create newsletter content so good that subscribers will be waiting for it to arrive each week.

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