Product Overview
If you want customers to be able to find you, talk about you and recommend you, you need a business name, which should define who you are, identify what you sell and help to impress investors. A business name is also the foundation of trademark design, which can be of significant value if you ever want to franchise or sell your business. Some people may think the business model is more important than the name, but a good business name certainly can't hurt your prospects.
Names Have Power
Business names can be emotional. Names such as Boo or Redskin can offend or attract. Names such as Cracker Barrel can create a positive or negative image, along with a positive or negative following. Business names have the power to influence, the power to include and the power to exclude. They have the power to inform, like Facebook, and they have the power to create a clean and consistent image, like McDonald's.
First Impressions
A business name is often your first impression with customers. They see a sign with your name, and they either remember it or they don't. Either way, this is often your first impression with business owners and investors. Investors like to select businesses for their business potential, but some have more faith in qualitative factors such as marketing and the right business name. The right business name can also help differentiate you among potential investors.
Business Strategy and Target Audience
A business name can help communicate your business strategy. Banks often want to communicate an air of conservatism and prudence, while dance clubs want to communicate an air of fun, pleasure and enjoyment. In both situations, the business name can help reinforce these values. Names such as National Trust Dance Club or the Crazy Lizard Bank may not attract the kind of clientele you seek.
Sticky Names
Business names can also generate media coverage. Journalists like writing about names that get attention. A distinctive business name can also help readers to remember the name of your business when they're trying to find it or recommend to others. A "sticky" name is one that is easy for customers to remember and attracts attention. Google and Yahoo took a bit of a risk by choosing kooky words that don't make much sense, yet stand out.
Business Names and Slogans
A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small Business Administration. Forming a good business name and slogan is almost an art, but you can use some templates to guide your approach to a name. You may even want to hire a public relations or ad agency to create a name that sounds catchy and conveys your business type.
Fusing Incomplete Words
Take two incomplete words that describe your company and fuse them together. Federal Express, for example, became FedEx. Hazardous waste turns into HazWaste. As long as it is not trademarked, customers will remember your company's name and it wont get you in trouble.
You can also combine syllables and a suffix, such as Logomatics or Omniverse.
Slogans: Emphasize Niche
For slogans, consider a jingle that espouses the competitive edge you have over your competitors, such as creative ideas or excellent customer service, according to Work.com. "You're in good hands with Allstate" is fairly simple, but it lets the customer know that the company will do everything in its power to please them.
This is a digital download which may include files such as .indd's .psd's .jpg's .pdf's In order for you to be able to customize them for your business, you will need software such as Adobe Photoshop, Illustrator, InDesign and Acrobat. After your purchase download the attached .pdf, as it has instructions on downloading everything!
Since this is a digital download, NO refunds can be given.
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