BONUS - Branding Guidelines Book

What is a brand book?

A brand book is a complete guide that explains the brand’s identity and covers all the brand’s details and standards. It usually starts with presenting the brand’s mission, core values, and it goes all the way through design aspects like logo, colors, typography, and imagery. Basically, the brand book will let everyone know how your brand presents itself to the world. Think of the brand book as your brand’s DNA or your brand’s bible, as we referred to it. 

Brand books are also known as:

• Brand guide
• Visual identity guidelines
• Brand manual
• Style guide
• Brand identity book
• Brand toolkit

No matter the name, a brand book doesn’t necessarily have to be a comprehensive one. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines. It mainly depends on the purpose of your brand book, but it’s pretty useful to have all the necessary information in one place, don’t you think?

Especially since you’re not creating a brand book for the customers but for your staff, collaborators, and future employees. By giving them a complete brand book where you present all your brand values and guidelines, they’ll know right from the start what brand language to use, design rules to follow, the principles and values you practice in your company. 

Inspire from the big and successful companies that made their brand books accessible so anyone can take a look.

What's Included:

• Two different Brand Books already layed out in Adobe Indesign .idml, indd
• All fonts
• Help File (pdf)
• Instruction File (pdf)
• Public Domain Branding Books (pdf)

Why are brand guidelines important?

The primary reason for having a brand book is consistency. When you don’t have a set of clearly established rules, everyone within your organization can make and present whatever they think might fit. As a result, they’ll express their own personality rather than show the brand’s identity. 

There’s nothing wrong with variety, but there is a point when the dissimilarity can be too much. Opposing design styles and communication approaches will make the brand look confused. Distort messages can long-term affect the brand’s value and reputation. It will also dilute the brand identity and diminish the brand’s believability. 

However, having defined brand guidelines assures that each segment from your firm is set correctly and follows guidelines co-agreed by the main directive board.

Also, a brand book can make the process of enrolling new employees easier. It can almost act as a new employee orientation guide. Reading a brand book will help them get accustomed to the brand rules much quicker and better understand the company’s vision, internal communication, regulations, etc., than by trial and error. And it’s more professional than having someone correct new employees because they broke a rule they didn’t even know existed.

Since this is a digital download, NO refunds can be given.

THANK YOU FOR YOUR PURCHASE! WE WISH YOU ALL THE SUCCESS!