How To Guide - HASHTAGS

What Does 'Hashtag' Mean?

A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #FordFans and #ChocolateLovers are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, or clicking on one. Note that, in order for a post with a hashtag to appear in anyone's search, the post must be public.

Increased engagement with your followers

Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.

An opportunity to build your brand

Creating a branded hashtag can be an effective way to promote your business and drive conversation.

Help your target audience find you

On Instagram and LinkedIn, users can follow hashtags as well as other users. Using a few popular hashtags can be another way to help new users find your brand. For example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. You might gain some new followers this way.

This Guide covers all aspects of Hashtags you will need to run and operate your business!

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