Product Overview
What's the difference between Sales and Marketing?
Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.
Sales is a term used to describe the activities that lead to the selling of goods or services. Salespeople are responsible for managing relationships with potential clients (prospects) and providing a solution for prospects that eventually leads to a sale.
And marketing encompasses all activities that help spark interest in your business. Marketers use market research and analysis to understand the interests of potential customers. Marketing departments are responsible for running campaigns to attract people to the business' brand, product, or service. There are a few general differences between marketing and sales. For example, marketing focuses its efforts on the general public or larger groups of people, while sales targets smaller groups of people or subsets of the general public.
But, how else do these two business functions differ? We cover all of that in this guide.
This Guide covers all aspects of Marketing and Sales you will need to run and operate your business!
Since this is a digital download, NO refunds can be given.
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