Product Overview
Social media plays a fundamental role in content marketing performance and success, allowing content marketers to build brand awareness, influence prospects, and ultimately drive return at every stage of the sales funnel. Not only is social the place to meet target buyers before they are in-market, it is the place to build and nurture relationships with existing customers through the content they care about, before urging them to take an action.
With one in three people, or 2.5 billion, active on social networks last year, it is impossible to deny that social media offers a prime opportunity to find, connect, and engage with your target audience. This year more than ever, CMOs worldwide are aggressively investing in social media to drive business and build their brands, and it’s easy to see why.
When leveraged correctly, social media can help you:
- Grow and curate an audience
- Build brand awareness
- Find and attract potential customers
- Increase traffic to content hubs
- Drive conversions and business
Of course, that is easier said than done. But by first creating a documented, full-funnel strategy that’s fully integrated with your content marketing program, you’ll set yourself up to achieve your goals – however ambitious they might be.
Review your content marketing strategy
For your social media strategy to be successful, it is imperative that it be fully aligned with your content marketing strategy. Before diving into the how-to of crafting your social strategy, take a step back to evaluate the key elements of your content marketing strategy:
- Business objectives: Your content marketing goals and the KPI's (key performance indicators) you’ll measure for success
- Target audience: Who you’ll reach through content
- Mission statement: What you’ll achieve through content
- Distribution tactics: Which channels you’ll use to deliver your content to your target audience
- Measurement: How you’ll report on your success metrics
These same elements will serve as the backbone of your social media strategy, so it’s important to know exactly what they are before you get started.
This is a digital download which may include files such as .indd's .psd's .jpg's .pdf's In order for you to be able to customize them for your business, you will need software such as Adobe Photoshop, Illustrator, InDesign and Acrobat. After your purchase download the attached .pdf, as it has instructions on downloading everything!
Since this is a digital download, NO refunds can be given.
THANK YOU FOR YOUR PURCHASE! WE WISH YOU ALL THE SUCCESS!
This Guide covers all aspects of Social Media Content you will need to run and operate your business!
